419. Expected Profit

419.1. Expected profit and lost sales (newsvendor)

This file doesn’t relax a dimension — it computes additional outputs of the standard newsvendor model. Once you have 𝑄, what’s the expected profit, expected leftovers, expected lost sales? The answer for normal demand uses the standard normal loss function.

419.1.1. Setup

Same as basic newsvendor: 𝐷𝒩︀(𝜇,𝜎2), decision 𝑄, prices 𝑃,𝐶,𝑆.

Define the standard normal loss function:

𝐿(𝑧)=𝜑(𝑧)𝑧(1Φ(𝑧))

where 𝜑 is the standard normal density, Φ the CDF. 𝐿(𝑧) measures the expected shortfall above 𝑧 for a standard normal — equivalently, 𝐸[(𝑍𝑧)+].

Properties:

For computation, 𝐿(𝑧) is tabulated or computed numerically.

419.1.2. Expected lost sales

For demand 𝐷=𝜇+𝜎𝑍 where 𝑍𝒩︀(0,1), lost sales when 𝐷>𝑄 amount to 𝐷𝑄. In standard-normal units, 𝑧=𝑄𝜇𝜎:

𝐸[lost sales]=𝐸[(𝐷𝑄)+]=𝜎𝐿(𝑧)

This is the expected shortfall in actual units — multiply 𝐿(𝑧) by 𝜎 to scale back from standard normal.

419.1.3. Expected leftovers

By symmetry, expected leftovers =𝐸[(𝑄𝐷)+]. By inventory balance:

𝐸[(𝑄𝐷)+]=(𝑄𝜇)+𝐸[(𝐷𝑄)+]=(𝑄𝜇)+𝜎𝐿(𝑧)

419.1.4. Expected sales

𝐸[sales]=𝐸[min(𝐷,𝑄)]=𝜇𝜎𝐿(𝑧)

(Total demand 𝜇 minus the part that wasn’t satisfied.)

419.1.5. Expected profit

Per-unit revenue components:

𝐸[Π]=(𝑃𝐶)𝐸[sales](𝐶𝑆)𝐸[leftovers]

Expand:

𝐸[Π]=(𝑃𝐶)(𝜇𝜎𝐿(𝑧))(𝐶𝑆)((𝑄𝜇)+𝜎𝐿(𝑧))

Plug in 𝑄=𝜇+𝑧𝜎:

𝐸[Π]=(𝑃𝐶)(𝜇𝜎𝐿(𝑧))(𝐶𝑆)(𝑧𝜎+𝜎𝐿(𝑧))𝐸[Π]=(𝑃𝐶)𝜇𝜎[(𝑃𝐶)𝐿(𝑧)+(𝐶𝑆)(𝑧+𝐿(𝑧))]𝐸[Π]=(𝑃𝐶)𝜇𝜎[(𝑃𝑆)𝐿(𝑧)+(𝐶𝑆)𝑧]

The first term is the deterministic-demand profit (sell exactly 𝜇 units at margin 𝑃𝐶). The second is the stochastic penalty — the cost of demand uncertainty, scaled by 𝜎.

419.1.6. Bounded loss from uncertainty

For any 𝑧, the penalty 𝜎[(𝑃𝑆)𝐿(𝑧)+(𝐶𝑆)𝑧] is minimized exactly when 𝑧=𝑧=Φ1(CR). So the optimal newsvendor minimizes the cost of uncertainty given the cost structure.

Example

Given (same newspaper baseline):

  • 𝑃=3, 𝐶=1, 𝑆=0
  • 𝐷𝒩︀(100,202)
  • 𝐶𝑢=2, 𝐶𝑜=1, CR=2/3, 𝑧=0.44, 𝑄109

Step 1 — loss-function value

At 𝑧=𝑧=0.44:

𝐿(0.44)=𝜑(0.44)0.44(1Φ(0.44))0.3620.440.3300.218

Step 2 — expected lost sales

𝐸[lost sales]=𝜎𝐿(𝑧)=200.2184.4newspapers

Even at the optimum, expect about 4 missed sales per period.

Step 3 — expected leftovers

𝐸[leftovers]=(𝑄𝜇)+𝜎𝐿(𝑧)=(109100)+200.2189+4.4=13.4

Step 4 — expected sales

𝐸[sales]=𝜇𝜎𝐿(𝑧)=1004.495.6newspapers

Step 5 — expected profit

𝐸[Π]=(𝑃𝐶)𝐸[sales](𝐶𝑆)𝐸[leftovers]=295.6113.4=191.213.4

$177.8 / period

Compare to deterministic-demand profit

If demand were exactly 𝜇=100 every period:

Πdet=(𝑃𝐶)𝜇=2100=

$200 / period

The cost of uncertainty is 200177.8= $22.2 / period — that’s the gap between what you could earn knowing demand exactly vs. what the optimal newsvendor strategy actually earns under the given 𝜎=20. Reducing demand uncertainty (better forecasting) directly recoups this gap.