431. Expected Profit

431.1. Expected profit and lost sales (newsvendor)

This file doesn’t relax a dimension — it computes additional outputs of the standard newsvendor model. Once you have 𝑄∗, what’s the expected profit, expected leftovers, expected lost sales? The answer for normal demand uses the standard normal loss function.

431.1.1. Setup

Same as basic newsvendor: 𝐷∼𝒩︀(𝜇,𝜎2), decision 𝑄, prices 𝑃,𝐶,𝑆.

Define the standard normal loss function:

𝐿(𝑧)=𝜑(𝑧)−𝑧⋅(1−Φ(𝑧))

where 𝜑 is the standard normal density, Φ the CDF. 𝐿(𝑧) measures the expected shortfall above 𝑧 for a standard normal — equivalently, 𝐸[(𝑍−𝑧)+].

Properties:

For computation, 𝐿(𝑧) is tabulated or computed numerically.

431.1.2. Expected lost sales

For demand 𝐷=𝜇+𝜎𝑍 where 𝑍∼𝒩︀(0,1), lost sales when 𝐷>𝑄 amount to 𝐷−𝑄. In standard-normal units, 𝑧=𝑄−𝜇𝜎:

𝐸[lost sales]=𝐸[(𝐷−𝑄)+]=𝜎⋅𝐿(𝑧)

This is the expected shortfall in actual units — multiply 𝐿(𝑧) by 𝜎 to scale back from standard normal.

431.1.3. Expected leftovers

By symmetry, expected leftovers =𝐸[(𝑄−𝐷)+]. By inventory balance:

𝐸[(𝑄−𝐷)+]=(𝑄−𝜇)+𝐸[(𝐷−𝑄)+]=(𝑄−𝜇)+𝜎𝐿(𝑧)

431.1.4. Expected sales

𝐸[sales]=𝐸[min(𝐷,𝑄)]=𝜇−𝜎𝐿(𝑧)

(Total demand 𝜇 minus the part that wasn’t satisfied.)

431.1.5. Expected profit

Per-unit revenue components:

𝐸[Π]=(𝑃−𝐶)𝐸[sales]−(𝐶−𝑆)𝐸[leftovers]

Expand:

𝐸[Π]=(𝑃−𝐶)(𝜇−𝜎𝐿(𝑧))−(𝐶−𝑆)((𝑄−𝜇)+𝜎𝐿(𝑧))

Plug in 𝑄=𝜇+𝑧𝜎:

𝐸[Π]=(𝑃−𝐶)(𝜇−𝜎𝐿(𝑧))−(𝐶−𝑆)(𝑧𝜎+𝜎𝐿(𝑧))𝐸[Π]=(𝑃−𝐶)𝜇−𝜎[(𝑃−𝐶)𝐿(𝑧)+(𝐶−𝑆)(𝑧+𝐿(𝑧))]𝐸[Π]=(𝑃−𝐶)𝜇−𝜎[(𝑃−𝑆)𝐿(𝑧)+(𝐶−𝑆)𝑧]

The first term is the deterministic-demand profit (sell exactly 𝜇 units at margin 𝑃−𝐶). The second is the stochastic penalty — the cost of demand uncertainty, scaled by 𝜎.

431.1.6. Bounded loss from uncertainty

For any 𝑧, the penalty 𝜎[(𝑃−𝑆)𝐿(𝑧)+(𝐶−𝑆)𝑧] is minimized exactly when 𝑧=𝑧∗=Φ−1(CR). So the optimal newsvendor minimizes the cost of uncertainty given the cost structure.

Example

Given (same newspaper baseline):

  • 𝑃=3, 𝐶=1, 𝑆=0
  • 𝐷∼𝒩︀(100,202)
  • 𝐶𝑢=2, 𝐶𝑜=1, CR=2/3, 𝑧∗=0.44, 𝑄∗≈109

Step 1 — loss-function value

At 𝑧=𝑧∗=0.44:

𝐿(0.44)=𝜑(0.44)−0.44⋅(1−Φ(0.44))≈0.362−0.44⋅0.330≈0.218

Step 2 — expected lost sales

𝐸[lost sales]=𝜎⋅𝐿(𝑧∗)=20⋅0.218≈4.4newspapers

Even at the optimum, expect about 4 missed sales per period.

Step 3 — expected leftovers

𝐸[leftovers]=(𝑄∗−𝜇)+𝜎𝐿(𝑧∗)=(109−100)+20⋅0.218≈9+4.4=13.4

Step 4 — expected sales

𝐸[sales]=𝜇−𝜎𝐿(𝑧∗)=100−4.4≈95.6newspapers

Step 5 — expected profit

𝐸[Π]=(𝑃−𝐶)𝐸[sales]−(𝐶−𝑆)𝐸[leftovers]=2⋅95.6−1⋅13.4=191.2−13.4≈

$177.8 / period

Compare to deterministic-demand profit

If demand were exactly 𝜇=100 every period:

Πdet=(𝑃−𝐶)⋅𝜇=2⋅100=

$200 / period

The cost of uncertainty is 200−177.8= $22.2 / period — that’s the gap between what you could earn knowing demand exactly vs. what the optimal newsvendor strategy actually earns under the given 𝜎=20. Reducing demand uncertainty (better forecasting) directly recoups this gap.